It is collected through passive observation of behavior on your website, cookies installed on your visitors’ browsers, and code installed on media assets. Some examples include CRM data, subscription information, and behavioral data from your websites and apps. It includes demographic information, audience behavior, and estimated preferences. What is First-Party Data?įirst-party audience data is the information you receive directly from your audience. Each of these types of audience data is collected in different ways and serves different purposes.īefore we go any further, let’s define each type and explain how they’re collected. There are 4 types of audience data : first-party, second-party, third-party, and zero-party. This information lets you create marketing campaigns tailored directly to your audience. It’s a combination of several sources coming together to form a complete picture. What is Audience Data?Īudience data is detailed information on how your target audience behaves online. In this article, you’ll learn what first-party audience data is, how it’s collected, and why it is your key to successful marketing. And no data is more relevant to your success than first-party audience data. It relies on a constant stream of fresh, reliable data to guide its every decision.
